5 Ways to Reduce Mobile App Churn Rate
Are you looking for ways to reduce the mobile app churn rate? Do you want to know the factors that increase your mobile app churn rate? No matter how successful is your mobile app, there comes a time when the users stop using your app. Moreover, we see instances where the user downloads the app but never uses it again.
If you have a mobile app and you want to know useful ways to reduce the churn rate. Core Techies a mobile app development company in India brings to you tested ways to reduce your mobile application churn rate and enhance user engagement on your mobile application.
In this blog, we will discuss:
- what is known as churn rate? And therefore,
- How to increase your mobile application churn rate mobile app churn rate?
What is the churn rate? How to calculate it?
Customer churn is the total number of customers that stopped using your product and service during a certain time frame. In simple words, churn refers to users who stopped using your mobile application. In addition to this, the mobile app churn rate is the percentage of users that have installed your mobile app and left it without engaging in a given time period.
Therefore, if you have a mobile app, you need to aim close to a 0% churn rate. To achieve this, you need to keep the app churn in focus and make it a priority. Do you want to know why it is important to reduce the churn rate? This is because it costs more to acquire new customers than it does to retain them.
5 Ways to Reduce Mobile App Churn Rate in 2022
Maintaining the churn rate helps to increase profits. However, the profits are earned by in-app purchases and app advertising revenue. Do you want to know 5 ways that can help you reduce your mobile app churn rate? Keep reading and keep exploring!
- Long Signup Procedures:
The longer the mobile app takes to complete the signup procedures. It tends to increase the chances of the users stopping using the mobile application. Hence, it is important to make signup procedures easy for the users so that they continue to use your mobile application. Moreover, providing one-click signup options is the best way to reduce your mobile app churn rate.
2. Avoid Personal Information
It is better to avoid asking your users to share their personal information. For instance, contact details, pictures etc. This is because it violates the privacy of the users.
3. Irrelevant Push Notification
In order to increase mobile app engagement, brands tend to send push notifications to the users. However, sending irrelevant push notifications can increase your churn rate. It is necessary to limit notifications to enhance your user experience.
4. Drains Mobile Battery :
The churn rate also increases if your mobile is not optimised well and tends to drain the battery of a mobile phone. It will force the user to uninstall your mobile application.
5. Keep your app up to date :
To enhance the user experience and engagement, it is essential to keep introducing new updates to the mobile app. Therefore, it will allow you to increase the retention rate of your customers.
Wrapping up
Customer churn is one of the most important metrics for growing your business and evaluating the success of your mobile application. Therefore, we can help you build a robust mobile application for your business. Do you have a mobile app idea?
Core Techies, a mobile app development company is your best tech partner to create responsive mobile apps.
Get in touch with us now!
